Good news for fashionistas… Your search for the latest fashion trends is going to be easier than scouring through stacks of magazines, grabbing invites for runways or even installing gamut of fashion forecast apps as Google expands its wing in the realm of fashion. After months of speculations, Google has just let the cat out of the bag – the search giant is going to publish latest fashion trends twice a year. Google Data will trace search patterns on Google Search and collate search behaviors to bring you what to wear, what’s trending hot, what you should append to and ditch from your wardrobe as the current season onsets.
How to get latest fashion updates with Google?Â
As Spring 2015 has dawned, Google is ready with its latest fashion updates exemplifying seasonal decline and growth of fashion trends in a report referred as ‘think with Google’. Google has scanned through more than six billion searches and search behaviors of specific population (main emphasis on American population), it compiled Google Fashion Trends report to bring latest insights to everyone including fashion-watchers, online retailers and marketers, designers, fashion planners, and trendsetters and others.
What makes Google Fashion Trends report so accurate?
The search giant has accumulated the list of search queries of more than six billion made in the fashion and apparel categories. Then, it tracked the monthly volume of search queries made on each type of fashion items, colors, style and patterns over the period of January 2012 to February 2015. On categorization of search volumes, it deployed a ‘Time Series Clustering’ method to assemble similar queries made on similar trends and seasons. Later on the basis of the groups of queries, Google discerns specific search behavior and created reports. Following six are the major findings and highlights of the report.
#1. Trends:
Under Trends, you will find top Spring 2015 trends which are grouped into six sections which will illustrate most sought after trends and fashion that you need to leave behind in your wardrobe.
#2. Rising:
The ‘Rising’ part shows
- Fashion trends which had steadily mounted and sustained over the course of past few years such as jogger pants, waist trainer, tulle skirt, palazzo pants, and midi skirt etc.
- Fashion trends which will resurface this season white lace dress, romper, high waisted bikini, white jumpsuit and shift dress.
- Fashion trends which are suddenly in demand neoprene swimsuit, kale sweatshirt, emoji shirt, Â and high-neck bikini tops
#3. Declining:
This part includes:
- Fashion trends that have steadily dipped over the course of last few years such as one shoulder dresses, peplum dress, vintage clothing and string bikini.
- Trends those seem to fade in this season and will not be in demands for up and coming seasons such as skinny jeans, custom t-shirts and corset dresses.
- Hottest trends of previous seasons which suddenly took downturn this season such as zoo jeans, 90’s jeans, scarf vest and normcore fashion.
#4. Top associations:
This revealed that tulle skirts are a rage this season among women or (Carry Bradshaw fans, maybe). Thus, tailor-made and DIY sewn tulle skirt fashion will take the Spring 2015 fashion for a storm. Start searching for online tutorial on YouTube channels or purchased handmade items from Etsy.
#5. Top Colors:
Top Colors section focuses on colors which will be most in vogue for tulle skirts; amongst those white, red, black, pink will rule whereas blush, cream, gold, ivory are also sought after colors of this season.
#6. Top geographies:
This part will show the geographical area where a fashion trend has originated and traversed through locations and places where it is currently trending.
So, keep abreast of latest fashion trends of Spring 2015 using the most convenient means you can think of – Google Fashion Trends report.
