Undoubtedly, social media has opened many doors to vast amount of information. Whether it is connecting with friends, sharing photos and videos, hunting for job or employers, dating etc; everything is simplified in this genre. And in these never ending opportunities, social media is also being used by top companies for marketing their products. Most brands are moving toward social applications, blogs and online communities to engage their customers. More than anything, it is facilitating women an easy platform to reach out to these brands for understanding their products as well as put forth their concerns.
Here, we have rounded up some of the top brands that are using online communities for marketing and engrossing their customers and employees:
IBM
IBM has recently powered an online community called ‘A Smarter Planet’ which provides information like banking, traffic, retail etc. Additionally, IBM also offers ‘developer forums’ and ‘support communities’ to help users get ultimate support and learn from one another.
Microsoft
Microsoft is also making its efforts to develop online communities and networks. These communities are specifically targeted towards developers and customers. For instance, ‘Microsoft partner network’ is targeted towards Microsoft customers and partners to get more out of Microsoft products and similarly ‘Microsoft Developer network’ is targeted to the developers.
Walmart
Walmart has also come up with a mommy community called ‘Eleven Moms’ which is led by twenty moms across USA. Since these moms are the popular bloggers, they discuss various topics like value for money, parenting etc. and this actually helps Walmart to engage their audience. Walmart has also powered ‘discussion boards’ to help audiences discuss about parenting and health etc.
HP
HP has started various support communities on ‘Facebook’, ‘HP support forum’, ‘HP Enterprise business community’ and support forums for their software solutions to reduce support center costs and enable their consumers and developers to solve their problems. So, in case you may need to contact HP professionals over any product issue, you know the best place to reach them at.
SAP
SAP has also come up with its ‘SAP community network’ of SAP professionals that enables one to learn and network with other SAP customers, partners and employees. Users can easily learn SAP through blogs, discussions, wiki etc. So, all you ladies interested in pursuing this course, can find the SAP community interesting and at the same time beneficial while you pursue the course.
Indeed these top brands will be facilitated by the social media and online communities thus engaging its customers and targeted audience. You too can visit these forums and communities for better understanding of the brand. Also, in case there is any concern that you may wish to put across, you can use these as efficient platforms to voice your thoughts.
