Since its launch, last week, Color, a social network photo sharing app mainly designed for smartphone, has raised brows and controversies. Why not? It is the first social networking app launched for iPhone and Android. More than its ‘bubbling’ photo sharing, it has raised brows for huge funding and a reverse trend of social networks. The brand new startup was funded with $41 million from Sequoia Capital, Silicon Valley Bank and Bain Capital – that’s not even given to Google or invested on Flickr by Yahoo!
Your smartphone further smartens up
Color is nothing more than a smartphone application. The application works with the Bluetooth or GPS of the phone to spot your location, shows as it streams images, photos and videos within the proximity of your location. Users of this application registered from their mobile phones rather than passing through the username based login procedure. Once the application is opened, users can view photos or videos of anyone, without needing them to become ‘friends’ or ‘followers’.
No ‘Friends’ or ‘Followers’ – just viewers
Once any photo or video content is shared on Color by anyone, within a100feet proximity, it is open to be viewed by all. Thus, with this application, there is no way you can restrict viewing of photos or images and video to ‘friends only’ ‘friends of friends’ or to all. As soon as the photos become open to anyone, anywhere and anytime, they are open for comments and votes. Yeah! The cycle of friendship has reversed. Your online viewer can become your real life buddy. But, like you could be drawn to a real friend, you could get more accessible to a stranger or a stalker! After all, they do not have to be familiar to ‘add as friend’ to you.
Bares it all – roam & zoom
You can have fun, the other way round, if you are a bit intrigued by this celeb-like neighbor in your block, hiding behind large glasses. You could have fun by stalking and enjoying a sneak-peek in who’s meeting whom and where, through Color, which you could not have otherwise done in real-time! The basic innovation of Color app is that it can enable sharing to take place on the location and among the people within your vicinity, not necessarily in your contacts! You could get to sneak-peek on people in the busy Manhattan offices or streets while you were sipping coffee in a restaurant there, through real-time pictures and videos taken by the users of Color, within the vicinity.
And as you start moving from the location, the app will automatically trail with an updated stream of pictures, by tracking your location through GPS. Now you know why the company prides in calling itself an ‘elastic social network’ as photo streaming is so flexible and adjusts to your location. Downloading Color definitely sounds intriguing as it allows you to spy on people and share fun things or creativity, all within your targeted locale!
