Are You Hungry for Social Network popularity? Your envious stare at the social media secrets of the movie ‘The Hunger Games’ may help you a great deal. We all know that Lions Gate Entertainment Corporation has released the movie amassing more than USD $155 million through ticket sales in the debut weekend and there’s no sign of stopping there. According to recent updates, the movie is reigning over the box office and has topped up with further $58.6 million ticket sale in the U.S. and Canada and total with debut weekend worldwide since hitting the screen on March 23, 2012. The frenzy was set long before the movie was released and started even before the trailer stormed the Internet and our TV screens. The secret to widespread craze for the movie reveals strategic, painstaking social media campaign. Since it was a teen flick, the marketing strategy targeted the space where teens frequent the most – social networks. Through the course of one year, the social media campaigns on ‘The Hunger Games’ were spread across social networks where teens spend long hours every day. They mainly targeted Facebook, Twitter, Tumblr, YouTube, etc. to distribute their social media activities. All social media campaigns resulted into remarkable success of
- 800,000 page views on multiple websites and on various Facebook pages
- Over 1.3 million views reported on videos and other types of contents
Spend some minutes and look at the social media activities that served as popularity magnet to the movie ‘The Hunger Games’ –
Who are your audiences and where do they frequent?
For The Hunger Games, they were teenagers. So, who are potential for your business and what spurred the furor for them? They worked out to figure social networks where teenagers spend most of the time across all networks. According to the estimation of Lions Gate Entertainment Corporation, teenagers’ maximum social media engagement was concentrated on YouTube and Facebook and thus the company led its social media activities mostly on Facebook and YouTube.
What bombs and booms?Â
Social media marketers of The Hunger Games employed a marketing tool called thismoment Distributed Engagement Channel (DEC). The tool helped Lions Gate Entertainment Corporation to keep track of the users’ engagement on their social media activities and aggregates reports from each run on Facebook Insights, Twitter, YouTube Insight, and Google Analytics, and all international pages. The data showed them what activities could show them money and what required alterations before the opening.
Feed in small portions  Â
Feed in small portions. That’s the trick that was used to write the million dollar success story of The Hunger Games. They splashed their logos, and uploaded small, attention grabbing content on YouTube, Facebook, Twitter, etc. headed by a thorough content distribution planning, design of the content and chose wording meticulously. Most of the social media activities on Facebook were chat sessions, games, free downloads and some interactive links that totted up the obsession for The Hunger Games among teens.
Even now, teens are watching out trailers of The Hunger Games and are still talking about the movie, thus contributing to the millions in ticket sales. The social networking activities of Lions Gate Entertainment Corporation rocked and left us with tips on social media activities to accumulate millions.
