Are you planning to promote posts your Facebook page, increase engagement and drive traffic to your linked website? If you are planning to use a social media promotion service to use for promoting your post, stop thinking and let Facebook promote your posts instead. The social networking giant has released a new feature called ‘Promote’ tab that lets you pay fixed fee for a fixed amount of users’ engagement. Thus, you can ensure enhanced visibility for your Facebook posts.
What is Pay-to-Promote Posts on Facebook?
Facebook was earlier reported to test a new feature called ‘highlighted posts’ in the beginning of May and now it has finally made official that users can actually pay to promote posts. According to a spokesperson of Facebook, this new feature will work in this fashion –
“When you post on your page, it currently may only reach a limited amount of the people that Like your page each week. Promoted posts help increase the people you reach for any eligible post. It’s an easy and fast way to reach more of the people that Like your page and your friends.”
How to make use of ‘Promote’ tab?
To promote posts on your page, you need to create a news feed on the Facebook Wall. Then, opt for the ‘Promote’ tab which you will find located next to ‘Public’ and ‘Post’. Click on the ‘Promote’ tab to access the drop-down menu of the budget to select the fees you want to pay on the basis of the traffic you want for the post and how much you want to spend for promotion. Your post will be highlighted throughout the tenure of the promotion. Thus, you can ensure greater visibility for your post, larger percentage of users’ engagement in the post. Click here to watch the video of how Facebook ‘Promote’ tab works and learn more about the tool.
By Bidisha
Buyer beware!!!
now the tests are over and the system has gone gone worldwide, very disappointed. i run facebook page with over 30K of followers, if I use the promote function, I get 10% more reach, all fine and good a few more likes of the post it self maybe not very significant amount all told, but if you look deeper I do not not gain new page likes actual I get a large increase i un-likes for my page.why this is all promoted post mark sponsored facebook users do not like stuff pushed on them through friends etc, fine but not really stuff paid for.
So why should i pay to prompt my post, I cant think of a reason, unless facebook actually promotes to Followers who actually like to see my post Ie. like the fist 10 to 15% who do for free anyway, why pay for more and shoot your self in the foot and loose followers of your page.
never going to use again unless there is a significant change. if i post very regularly I can get the same reach with out the negative affect of a sponsored post. What are facebook