The question is: why do we love to socialize on FB? Do we love being an attention-magnet, measure our popularity by the count of friends, ‘Like’s, comments? Or is it the ease of flaunting around, our attempts to enjoy people’s envy and be one-upper among peers? The more Facebook friends we add, the vaster span of attention we regale in. May be, but then why do we ‘Unfriend’ then?

So, why do we friend and unfriend on Facebook?

A recent study by NM Incite, a venture by Nielsen McKinsey company, explains out mindset of adding and removing friends on this largest social network. The research suggests that 82% Facebook users add those they know in real life and is the prime reason of adding friends. And then, 60% users add people from their Facebook friends’ profiles. Other minor aspects of adding friends are physical beauty, professional contacts, increasing friends count. On the other hand, the research claims that 55% Facebook users ‘Unfriend’ those Facebook contacts who write disgusting comments, lesser degree of interactions and comfort level, and then sales pitching, political comments, ‘update profile too often’ etc. the research also highlighted noted differences between men and women’s use of social media and a lot more intriguing social media behaviors. Get a clear picture of in the following INFOGRAPHIC depiction of why we ‘add friend’ and ‘Unfriend’ people on Facebook.