The countdown to Christmas has now officially started and the shopping craze has reached the pinnacle. And like every year, Amazon, the online shopping behemoth, has silently introduced a new feature only to fire up the holiday shopping spree. This year, Amazon has tapped social media addicts to motivate them in planning gifts, creating and sharing shopping lists and managing gift lists. And Amazon has aptly named it Friends and Family Gifting. So, what Friends and Family Gifting is and how it works?
Friends and Family Gifting option from Amazon
Amazon.com has introduced a new feature called Friends and Family Gifting which will invite us to create wish lists for every occasion and manage their lists more efficiently. This new feature will remember all those dates including Christmas, anniversaries, birthdays, housewarming and other festivals and occasions. Amazon will use customers’ Facebook accounts. The online retailer giant will access and accumulate information from customers’ Facebook accounts to map their preferred gift items. Thus, Amazon will figure out types of movies, music, books to create lists of things they love or gifts they will appreciate.
Related posts:Â Celebrating Christmas 2012: Best tech gifts for your kids
Personalization of shopping lists on Friends and Family Gifting
Amazon will not only recommend gifting ideas, it will also allow us to personalize the shopping list. What if your friend or cousin has already owned the book or movie title you have chosen for them? Well, there are ways Amazon has made its recommendation foolproof. It will let you share with your recipients to confirm if they already bought or prefer that gift item or not. You can share the list of gift items recommended by Amazon’s Friends and Family Gifting through e-mail and social networking sites including Facebook, Twitter, and Pinterest.
To make giving gifts easier further, Amazon will remind you of ensuing gift giving occasions. For this, you need to store important days, occasions using Friends and Family Gifting feature on Amazon and set reminders. Friends and Family Gifting will allow you to connect Facebook account to Amazon and choose gifts on the basis of their ‘Like’ on Facebook. Thus, with Friends and Family Gifting on your side “You will never forget a birthday and will have great gift ideas ready for this holiday season and special occasions year-round.”
Try your hands on this Friends and Family Gifting feature on Amazon to see how it works by clicking here.
