Gone are the days when video games were characterized by pasty faced teenage boys focusing over their Xbox in their momâ€™s basements. Now mobile gaming leads the way!Â Â With a myriad of games available to suit the varying tastes, preferences and genres; the video gaming experience has become much more than just an amusing experience. Technological advancements have taken this experience to an all new level, and now.Â With the hot new smartphones doing the rounds, here comes the new generation of gamers.
Mobile social gamers today represent a completely new market. This includes some of the most powerful spenders in the economy! The video game industry is going through a complete transition from hardcore male gamers to a younger and highly engaged group, made up of females, who are educated and affluent. The arrival of this new group of mobile gamers has indeed been announced in a big way.
So, how big do you think is this generation of smartphone mobile gamers?
Well, according to statistics, there are over 250 million unique Apple iOS (iPhone and iPad) and android devices in the market, with over 750,000 new devices coming up daily. This number is larger than the complete worldwide installed base of the Nintendo Wii, the Xbox 360, and Sonyâ€™s PlayStation 3!
The average age of the mobile gamer is 28 as compared to 34 for their traditional counterparts. Out of this, 53 percent is female versus only 40 percent gamers on consoles. Between the age group 26 and 65, itâ€™s once more the women who win it all. However, men slightly outpace girls and women in the age group of 13-25.
If we talk in terms of income, then a typical mobile social gamer earns around 50 percent more than the average U.S. household income of $43,600. Also she is twice as likely to have earned a college degree or even higher. So, if you have ideas that video gaming is for dropouts and jobless, think again!
But honestly, you donâ€™t need to be affluent or a college degree holder to be a social gamer. With some of the most popular titles like Angry Birds, Zombie Farm, Smurfsâ€™ Village and Doodle Jump leading the way, itâ€™s more about finding a cool way to relax and unwind after a long hard day!!!