MTV Movie Awards is scheduled for the live broadcast on June 3, 2012 and MTV is tapping social media to pump up the popularity, viewership and engagement. MTV is using various social media elements to invite viewers to use social media elements to vote for its major MTV Movie Awards show.
MTV Social Media Voting
MTV has been using social media for its various shows and movie awards. This time, it has launched social media voting tools on vote for ‘Best Hero’. The voting starts from May 29, 2012 and will continue during and after the MTV Movie Awards. However, if you are registered with the MTV.com, you are entitled to vote for other nominations from the official website of the awards show. You can use Twitter ‘hashtag’ to post votes. This social media voting process has already attracted popularity; more than 60,000 votes are already posted since the day one.
Other social media tools used for MTV Movie Awards:
Facebook Tracker
MTV is using a social media tool Facebook Tracker to keep a track of shares and Likes on various moments of the MTV Movie Awards night. The Facebook Tracker will collect data from the Facebook page of MTV.
Twitter Tracker
MTV has already tasted success while using this tool for its Video Music Awards (took place in August 2011) and now it is anticipating the success of it. MTV will conduct a visual analysis of Tweets on various MTV Movie Awards moments. Instead of text based hashtag trending topics, Twitter users can trace pictures or video clip of the awards night to check out Twitter activities on the particular clip or image of the show.
Other Digital Elements to follow the MTV Movie AwardsÂ
Apart from social networks, MTV is using other digital elements for publicize the awards night. MTV is covering the MTV Movie Awards ceremony on Shazam meaning that the Shazam app users to watch various social media activities on the show and can also buy tracks of performers. Are you drawn to the red carpet extravaganza, love to watch red carpet hits and slip-ups of celebrities like paparazzi? Then, check out red carpet interviews, photo gallery, coverage of the show and backstage highlights of the MTV Movie Awards from the MTV website.
