It is no secret that todayâ€™s moms are one of the most tech savvy users out there. Young moms today are digitally connected everywhere no matter where they are. However, the interesting thing to know is how they are using their digital devices to stay connected. Find out how technology is shaping the â€˜smart momsâ€™ of today.
Moms say: Technology simplifies life
Moms always form their own network, but today this behavior is powered by the use of technology. From managing their bank accounts to making new friends or even shopping, everything is done digitally. Smart moms of today are completely focused on utility and efficiency and the most vital tech tool for this is Smartphones.
The â€˜Momâ€™ Brand
To sustain in todayâ€™s tech world, women are beginning to develop their own â€˜Mom Brandsâ€™. They have started to think in a very active way, about how to manage their identity. It is not uncommon anymore to find distinct pages on Facebook for their family and friends with kids. On the other hand, there are moms on Facebook, having a very family centric identity, going as far as replacing their own picture with the picture of their kids. The Mom Brand is about how you want to be known and it is a very conscious and calculated decision.
Moms raising the digital generation
Technology is also playing a very important role in helping moms spend good quality time with their kids. Around 90% of moms are sharing technology experience with their children in one way or the other. The most popular way of sharing technology is educational in nature. Moms spend a lot of time on a computer with their kids helping them with homework or looking up information related to their kidâ€™s interests.
For todayâ€™s digital generation, technology is a source of happiness. Moms are twice more likely to treat their kids with technology rather than chocolate. Though the argument continues of striking the right balance between a gaming console and a school topic research when it comes to computer time, the existence of technology in the lives of kids canâ€™t be denied.
Strike the balance: Tech tools at rescue
The Smart mom is expected to juggle and balance all the different work responsibilities she shares and technology has made her life simpler in many ways. Moms can now work from home so that she can watch her kids and pursue her career at the same time. Moms are using technology to catch up with her friends on social network or even tackle work emails outside office hours.
It is no more about the balancing act, but integrating the different roles that a mom has in her life today. This integration is helping her perform better in every aspect of her life. A woman who used to use Skype to let her kids talk to their grandmother, is now using Skype to minimize work travel.
Want to know more about how technology is empowering the mom of today, check this infographic below.